Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real … Read More

Business services are the foundation of how companies operate in today’s market. Understanding the types and value of business services can strengthen your operations. Understanding Business ServicesBusiness services refer to specialized tasks offered by individuals or firms to help other companies reach their goals. Examples include: - Financial… Read More